Primedia Interactive (Pty) Ltd

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Company Profile

Primedia Interactive is a subsidiary of the Primedia Limited listed group of media companies. We publish various electronic publications on computer stiffy disk, on CD-Rom and the Internet. We specialise in interactive software publishing and offer advertisers, multimedia advertising packages comprising cross-media advertising.

For instance, if you advertise on our Easy Info Disk Directory, you get free Internet advertising and visa-versa.

Our flagship product is Easy Info-the disk directory, known to some by its former name Smart Disk. Easy Info is a comprehensive classified directory on disk that offers information on over 10 000 companies under 1500 different classifications! You can find anything from abseiling to electricians, carpet cleaners to computers, graphic artists to restaurants, office equipment to windscreens, plumbers to yacht training! It also includes Sports Calendars, Movie Reviews, and the South African Internet Directory.

The Easy Info Disk Directory is available from selected retail outlets FREE of charge, it is given away at shows like the Computer Faire, Software Fair, and the Landaba conference. It is also available on subscription with our special add-on, the South African Postal Codes. Subcribers pay R49-95 to receive 3 annual updates.

Our revenue is generated from the companies advertising on the disk. Advertisers reach over 200 000 Gauteng viewers of Easy Info Disk Directory. These viewers tend to be office workers, who are managers or secretaries to managers. If you would like to subscribe or find out more about advertising call us on (011) 789-1199.

Easy Info-the South African Internet Directory is our internet based service. You can find us at Our internet service is a national expansion on our Gauteng disk directory. We have listed over 25 000 companies on our service at present and this should grow to 100 000 by next year. This internet directory points you to South African companies with an Internet presence. Many of them actually have their own home pages and are found either by name or by category. We offer your company a total multimedia advertising solution from mass-based disk exposure to international internet home pages and even more sophisticated solutions where required. Call Andre, Glenne or Wayne on (011) 789-1199 for more info.

Primedia Interactive are also the official electronic publishers for Fedhasa. We have published the South African Restuarant Guide on the internet at There are over 10 000 restaurants countrywide already listed on the Guide! We will soon be setting up the official National Hotel Guide and the National Self-Catering Guide. So, if your company is a restaurant, hotel or bed and breakfast, give Andre, Glenne or Wayne a call on (011) 789-1199, and we will link you onto the Information Superhighway!

Easy Info on Unit Trusts is our investment publication on disk and the internet. It offers monthly updated information on Unit Trust performances of all 92 funds. There is in depth editorials, an interactive performance calculator, and over 500 graphs! If you are an interested investor, then this is the smartest way to evaluate and monitor a lucrative investment portfolio. A single update is sold at R50, or you can subscribe to quarterly updates at R99 per annum, or monthly updates at R199 per annum. Please call Dianne for more info on (011)789-1199.

Primedia Interactive also publish the Johannesburg Chamber of Commerce and Industries directory on disk. This directroy of all Chamber members is incredibly useful to businesses wanting to source suppliers, partners and customers in the Johannesburg region. These are available from the Chamber at R495. Please call Charmaine on 726-5300.

We are interactive publishers and will consider customising any software-related marketing solutions for your company. If you have your own particular interactive application in mind, please call Colin Fabig(MD) on (011) 789-1199, and we will try our best to help you.

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Contact Information

2nd Floor, 280 Oak avenue, Ferndale, Randburg
PO Box 1197, Randburg, 2125
Tel: (011) 789-1199
Fax :(011) 886-7121

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A.Watson (Chairman)

C.C.Fabig (Managing)

A.D. Benington