Our History The company was founded in 1989 as a distributor of PC boards, motherboards, PC cases and similar equipment. Soon after it was appointed sole South African distributor for Creative Technology, creators of the original world-leading Sound card: the Sound Blaster. From 1992 onwards, Super Diamond has experienced major growth, with 90% of its sales being in multimedia products averaging at approximately 1500 sound card sales and 2 000 multimedia kit sales per month. In the last few years, Super Diamond has almost trebled its annual turnover every year, and expects to do the same - if not better - at the end of 1994. At present, the company is primarily the distributor of the Sound Blaster and Video Blaster multimedia product range. Based in Johannesburg, the company has close to 4 000 registered dealers nation-wide, with distribution offices in Cape Town, Durban and Port Elizabeth, as well as distribution offices in Zimbabwe, Namibia and Botswana. Our Service and Support Super Diamond is not "just another" computer organisation. We are a young, vibrant and people-oriented organisation that constantly strives to be dynamic and flexible in its business methods and attitude. We offer a personalised hands-on service, in which all members of the Super Diamond team are involved. The constant interaction between different levels of management and staff is an integral part of our client service. Our emphasis on support and backup differentiates Super Diamond from other computer companies. This is underscored by a full-time fully-trained technical support staff in Cape Town, Durban, Port Elizabeth and Johannesburg. Support staff members are sent to Singapore annually for specialised training. In addition to highly-qualified backup, we offer full free telephonic support, dealer training and support to anyone who requires it. To create and maintain good product knowledge and awareness amongst users, Super Diamond constantly distributes relevant news and promotional material, a strategy that explains why the Sound Blaster range has become such a well-known, quality brand name and self-selling product. We also offer a free bulletin board service containing all the latest support and software, downloaded from Singapore and made available to any registered user. This constant effort to maintain an exceptionally high standard of service and support means that clients perceive us to be a company prepared to go out of its way for the user, and provide specific product backup that is second to none. In addition to this, all authorised Super Diamond products carry a one-year warranty on a swop-out basis. At Super Diamond, we realise the importance of recognising that each client has different needs and problems. This is why the notion of synergy within the company is emphasised working together to provide a whole service. Our strategy includes being creative in our service, support, sales and thinking, constantly attempting to find as many different ways as possible of helping the client. This is Super Diamond's goal, our vision of who and what the company is, and what we can do. Our Relationship with Creative Technology As a Creative Technology agent, Super Diamond has already cornered between 60 and 80 percent of SA's multimedia market. The Singapore-based organisation for which Super Diamond is the sole authorised SA distributor is a pioneer in the multimedia industry. First produced in November 1989, Creative's Sound Blaster has emerged from the so-called "standards war" as the accepted IS sound standard, cornering 60% of the world market for audio cards in 1994. Over 95% of the multimedia market is supported through Sound Blaster compatibility. Even greater than this is the growing demand for multimedia kits, of which Creative presently sells an average 600,000 to 800,000 per month, which makes it the largest reseller of CD-ROM drives and bundled CD-ROM titles. At the same time, and with a clear head start, Creative is pioneering a new market for digital video cards, which will further extend the horizon of multimedia. Creative presently supplies 80% of Super Diamond's total business, which has contributed to making the company the largest distributor of multimedia products in southern Africa, with the largest amount of multimedia applications on the market. Contacts Super Diamond Computers Authorised Creative Distributor Telephone: (011) 786 2116 Fax: (011) 786 2456 BBS: (011) 887 1949 PO Box 39878, Bramley, 2018, South Africa Fortuna Building, 725 4th Street Wynberg Johannesburg South Africa